Go Green

Natural & Sustainable Products

Natura™ has been committed to producing natural, green and organic sleep products for 20 years – long before it was a trend.

Learn why Natura™ makes a better natural product.

Why Natura™


Organic Cotton

Organic cotton is the purest form of cotton, grown without toxins, synthetic pesticides, synthetic fertilizers, or GMO’s (genetically modified organisms). Organic cotton farmers have developed creative ways to grow cotton without these chemicals. This is accomplished by the use of natural fertilizers, beneficial insects, and innovative weeding techniques.

Certified organic cotton means the following:

  • NO synthetic pesticides
  • NO synthetic fertilizers
  • NO genetically modified organisms
  • NO carcinogenic, mutagenic, teratogenic chemicals
  • NO non-biodegradable detergents or degreasers.
  • NO chlorine bleach
  • NO other synthetic chemicals

100% Wool Fiber

Joma Wool is a mechanically crimped wool. It is beneficial for bedding uses, as the wool cushions and softly supports, diffusing pressure points and molding to body contours.

  • Wool helps to regulate body temperature
  • Wool is animal-friendly
  • Wool is hypoallergenic
  • Wool Promotes blood circulation
  • Wool absorbs 1/3 of its weight in moisture without feeling damp
  • Wool is fire-retardant

Our products are made with green, natural and organic materials because we know natural is always better. 


Certified Green

  • CertiPUR-US®

    CertiPUR-US® is a not-for-profit certification program for foam used in bedding products. When you see the CertiPUR-US® seal, you can be confident that the flexible polyurethane foam inside meets CertiPUR‑US® standards for content, emissions (low VOC), and durability, and has been analyzed by independent, accredited testing laboratories.

  • Oeko-Tex

    Our natural Talalay latex is certified by the recognized industry leader in textile certification. To be recognized by Oeko-Tex, a product must pose “no risk whatsoever to health”.

  • GOTS

    The Global Organic Textile Standard (GOTS) is recognized as the world’s leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.